There are many ecommerce stores starting up. What sets apart an ecommerce store is its stability when it caters to the needs of its users. The effectiveness of an ecommerce platform is as strong as its foundation. Magento is one of the most commonly used ecommerce platforms and for good reason too. Magento is a free, open-source development platform that has many options to help the business to be customized according to one’s needs with many personalization options backed by powerful security. There are many reasons why people pick Magento as the development platform for ecommerce purposes. Let’s see some of the benefits here:
Every website owner wants the website to be different than the others. Hence with Magento, developers can easily customize the page, content and navigation according to their own needs. The linking of pages is also made very easy which saves the time for the developers.
Depending upon the size of your business and its requirements, you have the choice to pick different services like Magento Go for small businesses and Magento Enterprise for medium and large businesses. For any kind of business, there are different options available to customize it with many themes.
Magento has a unique feature which takes care of multiple issues that may affect the SEO of your ecommerce website. When you use this feature, the ecommerce site will be optimized for all the landing pages, any duplicate content, indexing and various other important factors that may influence the SEO positively.
Magento is not bound to use one hosting provider. It resides with the individual to choose any hosting provider for their website and Magento works effectively across all hosting platforms.
Nowadays, many ecommerce websites are viewed in mobile phones and the same web pages used for desktop versions are not suitable for viewing in mobile phones. The mobile web pages have to be optimized for easy navigation by the users to find what they are looking for. Magento helps to create mobile friendly web pages that work seamlessly across all smartphones, tablets and handheld devices.
Do you know that 47% of users in ecommerce websites expect their web pages to load in 2 seconds or less? 40% of users even abandon their websites if it takes more than 3 seconds to load. Hence the loading speed of the web page is instrumental to get more leads and sales. Magento understands the importance of the web page loading time and provides one of the faster loading web pages, optimized to decrease the loading time as much as possible.
In ecommerce websites, currency and language are two main factors that may hinder the website from catering to users from all over the world. Magento supports all languages and enables international stores to accept currencies from any part of the world.
Magento sends the business owners a report of the performance of the website and the inventories which helps immensely in planning the ecommerce business. Also, Magento has various tools to promote businesses like Private Sales, Flexible Coupons, Multi-Tier Pricing, Tools for Campaigns and many more that supports integration of various features for better user experience.
If you are running your ecommerce website with Magento in a separate platform, all the information of your customers, products and account details are kept completely safe and secure with no access given to any third parties.
Magento has a lot of extensions that are needed for various business requirements based on the individual designs and plans for the website. Also, these Magento extensions can be easily obtained from the huge community of developers who have extensions out there available for every type of business need.